![]() ![]() ![]() The kits typically include a professional-grade camera, lighting equipment and a laptop. To counter the live event gap, and to make sure production wasn’t halted, KIDZ BOP ordered sterilized remote-filming kits from New York-based prodco Hayden5. Across the industry, a six-month shutdown of the live event industry could end up costing the market more than US$10 billion in sponsorship, with that loss expected to deepen until concerts start back up, according to the World Economic Forum. And while the future of these events remains uncertain, revenue for the industry could be down by as much as US$9 billion this year, according to live event research firm Pollstar. Once it became clear in early March that COVID-19 would lead to lockdowns, KIDZ BOP hit pause on its live tours that were originally set for this summer, and looked at how it could grow digitally instead, says Junk.Ĭountless concerts and events have cancelled or rescheduled due to COVID-19. “But we also have a robust pipeline of hundreds of videos we produce each year, with live-action film shoots happening multiple times a month all over the world. ![]() “We knew we had to put a hold on tours to be safe,” says president Sasha Junk. As COVID-19 continues to rock the live event industry, children’s music and dance brand KIDZ BOP has had to shift its business with new online offerings to avoid losing the beat and getting tripped up by the pandemic.
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